Who is a food critic aka a food blogger?

If you are on this page, in all likelihood, you know the names like Alex Karpovek, Maria Liberati, Jainer Arzaga, Katie Lemons, Sukkari, and Mellisa Hie. However, if you do not know these names but are interested in food and feel passionate about it, let’s say these people are one of the few famous food bloggers globally. They are showcasing something unique with their blog and are food and brand influencers, making money from food blogging. Want to know who is what is a food blogger? Keep reading. 

This article will discuss what a food blogger, their role, is and the benefits of becoming a food blogger in today’s market is. 

Who Is A Food Blogger?

A food blogger is not a food critique. The blogger is an individual who shares their experience with food, restaurant, café, street food stalls, food trucks, cooking experiences, etc. They can be a cooking expert and share their recipes and kitchen and cooking hacks on different platforms and channels. They can write about it, create a video and have followers. 

The main job of a food blogger is to explore food and describe their experience with it to the audience. Most of the food bloggers express their experiences in detail with high-quality pictures and videos for their content. 

A good food blogger will try to be authentic and original while finding a theme or niche for their blogs. A reputed food blogger often collaborates with brands and even feature restaurants and cafes as an influencer and promote them. 

Food brands are queuing to get promoted by famous food bloggers in exchange for money and work as the brand’s influencer. But as a food blogger, you need to have that integrity of teaming up with brands and promoting the products you believe in. It’s vital that, as a blogger, you don’t sell yourself for money. 

This brings us to the next point, what is a food blogger’s requirement in the market?

What Is A Food Blogger’s Role In The Market?  

The food industry, technology, and social media are evolving, and it has a significant impact on what people are eating. While locals are still embracing the traditional recipes and the age-old cooking methods, young professionals are experimenting with new cuisines, changing their eating habits, and exploring their creativity with food. This is where the role of a food blogger becomes important. 

Going Glocal

Food bloggers can bring global food into the local market with their reviews and new recipes that combine the traditional ones while tweaking with the modern touch. For example, Heston Blumenthal’s one with molecular gastronomy while presenting the classic Fish and Chips. 

With blogging and social media having a significant influence on the youth, many local restaurants, food brands are now reaching the youth of every corner of the world with the help of food bloggers. 

Promoting The Industry 

A food blogger can play an important role in promoting the industry, like exotic local cuisines, while positively influencing the audience. Anthony Bourdain was one of the most influential bloggers. With his different programs, mainly Anthony Bourdain: No Reservation, people around the world were able to experience not only the local cuisines but the culture that influenced their eating habits. 

Marrying Technology & Science With Food 

Food bloggers can showcase how new technology, be it using sous vide machine, liquid nitrogen, or a simple balloon to make a chocolate bowl, can be used. Most well-known food bloggers bring uniqueness to their content by showcasing how modern technology and science can be used on a daily basis to get fantastic cooking results. Often we term them as hacks, but they are pretty effective. 

The Latest Trends

Food bloggers also help give the audiences an idea of the latest trend in the food industry and market. For example, not very long ago and even to an extent until now, the miniature kitchen and cooking have become a trend. A few years back use of pumpkin in coffee and lattes became a trend so did salted caramel. Food bloggers make the trends known to the audience, but they are quite influential in making trends. 

These are some of the roles that a food blogger has to undertake and be conscious of presenting to their audience. An individual interested and in love with food can reap quite a few benefits from becoming a food blogger. 

Some Benefits Of Becoming A Food Blogger 

If you are already into food blogging, maybe these are some of the reasons you took it up. However, if you consider whether to become one, here are some benefits that can help you decide. 

• You get to express your passion for food and yourself with the food blog 
• If you want to share your thoughts and explore your writing skills while enjoying your food and the experiences you have with it, food blogging is the best way to go about it. 
• Over time, your blog can become a journal, and from there, you can develop a cookbook or a book that showcases your experience with food. 
• If you are into photography and also in love with food, find the colors of the plates enticing. Why not share it with people on a social media platform?
• Food blogging can be monetized easily, so why not turn your passion into a profitable business by creating good content and getting sponsorship. You can also become a food influencer with your blog.

Once you start food blogging, there are many other benefits and fun you will experience because you will get the chance to interact with like-minded people across the globe. 

Take an interest!

What is a food blogger and how you want to go about it depends on your passion for food. So, when you are thinking of creating a food blog, consider what you want to showcase and how you want to connect with the audience, but do remember that you have to be creative and unique.