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- A Chinese fashion label has pulled a children’s clothing line and apologised after consumer complaints surfaced about prints that contained references to racial violence and suggestive phrases including “let me touch you”.
The designs by JNBY, widely shared on Chinese microblogging platform Weibo, prompted outrage and criticism among users who said that the designs were unsuitable for impressionable youngsters.
- One photo showed an item with English words: “The whole place is filled with Indians. i will be able to take this gun and blow them to pieces,” while another had cartoons of a boy being shot with multiple arrows.
- “What is JNBY trying to precise with such prints?” one social media commenter wrote. “I wont to like their adult’s clothing, but didn’t expect their children’s line to be so sinister!”
- JNBY apologised on Thursday, saying that it received complaints involving products with “inappropriate patterns” on its children’s apparel line.
- “We have immediately pulled all the related product series from our shelves, revoked relevant publicity material, and found out a specialised group to research internally,” the brand said during a statement on Weibo.
- JNBY, a well-liked designer label founded in 1994 and headquartered in Hangzhou, added that it had also opened channels for refunds and apologised to buyers.
- It reported net profits of around 624 million yuan ($96.6 million) for the foremost recent fiscal year .
- Many users were unmoved by JNBY’s expression of remorse.
- “This isn’t a drag which will be solved with an apology,” one argued.
- A parent wrote that older relations who didn’t speak English had bought the clothing for his or her child without understanding the meanings.
- “As such an enormous company, JNBY, who checks your material?” the shocked parent wrote.
