Why should brands invest in influencer marketing?
With each passing year, Influencer Marketing continues to grow and has helped brands incredibly to market their products and enhance their reach towards the targeted audiences. Here are some reasons why a brand should invest in influencer marketing in today’s competitive world.
- Consumer Trust
With the increased use of social media, more and more consumers are now turning towards the influencers before making a decision to purchase a product. The right use of influencer marketing within the strategy can help the brand reach the target market with implausible efficiency. As per a survey, more than 50 per cent of the marketers said that they acquired more customers through influencer marketing than any other type of marketing.
- Brand Advocacy
Making investment in influencers allows them to build trust around the brand in the market. This can be achieved by strategically working with the different levels of influencers who can fit with the brand’s offering and values. Instead of watching scores of ads on TV, radio or Facebook pages, a person can easily know about the brand that they want to purchase by simply going on the influencer pages.
- Direct Audience
An important consideration in the market is not only the influencer but also their demography of the audience. Having the visibility of the influencer’s followers will enable the marketer of the brand to view which age group is the most engaging with its products and services. This has now been made easier than ever with the use of the Clan Connect platform which allows you to view details of the influencer and the areas, audience which they focus upon.
- Brands can reach new markets faster
If a brand has a long investment plan for influencer marketing, it will see exponential sales growth and market shares. If the goal is to create brand awareness and increase conversions, these often go hand-in-hand as a long term effect. In the past it has been seen that many influencers have been able to help brands establish a new market quickly and effectively.
Even though influencer marketing can be very effective for brands to successfully break into new markets, it can also be quite a costly channel. For instance, if you work with the wrong influencer who does not target the audience which the brand focuses upon, the risk of money getting wasted is quite high. Therefore, it is imperative to make sure that you have the right people or a platform such as Clan Connect from the start who can help to ensure that your investment is worthwhile.
